Email marketing is when you target a consumer and deliver a message through email with the goal of getting them to take an action, it could be to read a new blog post, or buying a new product. Email marketing is one of if not the most effective form of direct marketing available. Email has come a long ways of what if used to be, where it was used to email tons of people with the same message. I am sure some companies still mass email groups, but modern email marketing is most effective when consent ( opt-in ), segmentation and personalization are used.
Email marketing can help achieve 3 categories of objectives:
- Conversion (selling your products and services)
- Customer loyalty
- Brand awareness
Email is a great marketing tool because you can really connect with your list. For many people, their inbox has become a go to place filled with messages from their favorite brands.
By communicating directly with a contact via their email inbox, you have a unique opportunity to being able to reach them in their day-to-day lives. This has lot more impact posing on social media, where you can’t be sure if someone has seen the message at all.