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How Does Email Marketing Work?

Email marketing is when you target a consumer and deliver a message through email with the goal of getting them to take an action, it could be to read a new blog post, or buying a new product. Email marketing is one of if not the most effective form of direct marketing available. Email has come a long ways of what if used to be, where it was used to email tons of people with the same message. I am sure some companies still mass email groups, but modern email marketing is most effective when consent ( opt-in ), segmentation and personalization are used.

Business goals achieved by email marketing

Email marketing can help achieve 3 categories of objectives:
  • Conversion (selling your products and services)
  • Customer loyalty
  • Brand awareness
Email is a great marketing tool because you can really connect with your list. For many people, their inbox has become a go to place filled with messages from their favorite brands.

By communicating directly with a contact via their email inbox, you have a unique opportunity to being able to reach them in their day-to-day lives. This has lot more impact posing on social media, where you can’t be sure if someone has seen the message at all.

Results For Growth

Being able to see the potential outcome of any situation will put you leaps and bounds ahead of the competition. With Funnel Fox, we create and simulate professional lead & sales funnels, then test for optimal conversion and cost. 

The Importance of Email Marketing

From order confirmations to newsletters, emails are an essential aspect of the growth and management of your business. Email marketing is about informing, persuading, and winning the loyalty of a contact base that’s interested in your product or services.

Email Automation

Creating a plan, to find your ideal customers, then guide and nurturer them through their journey to purchasing or contacting you for your services.

Cost-Effective.

Creating a plan, to find your ideal customers, then guide and nurturer them through their journey to purchasing or contacting you for your services.

Reach More Mobile Customers

Creating a plan, to find your ideal customers, then guide and nurturer them through their journey to purchasing or contacting you for your services.

Easy to Personalize Content

Creating a plan, to find your ideal customers, then guide and nurturer them through their journey to purchasing or contacting you for your services.

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