Our marketing strategies are 100% custom to the business that it is for. We do not offer packaged 1 price fits all, simply because different businesses have different needs. Business A might need a new website and Google Ads set up with a Facebook Re marketing campaign, while Business B might need content writing, with an event Facebook ad to a landing page. Let's get on a call and see what your business needs.
The time it takes depends greatly on what we are doing for you. Most of our projects take about 2 weeks from start to finish, however we have had some take hours while others have taken over a month to complete. If you are on a time schedule this is something we can discuss, in order to expedite the process.
Organic traffic is natural in the sense that it is earned rather than paid for, but to be successful, you still need to invest a lot of time and resource in SEO. Search engines have got better at identifying the intent of search queries which makes choosing the right keywords to drive traffic even more important. Because organic traffic is not paid for, once an SEO strategy takes effect and visibility increases, a website will see growth in this channel. More visibility = more traffic = more potential customers = more potential revenue.
Without the right keywords, you’ll really struggle to drive valuable traffic to a website!
However, choosing the right keywords can be difficult, especially if your business operates in a competitive niche. This is why keyword research is so important. Any SEO agency worth its salt will use multiple tools to identify target keywords, assess how competitive they are, and make suggestions of which pages target keywords should appear on.
Not all keywords are created equal. While a high volume, generic term like ‘books’ might seem like a good keyword if you sell books, realistically, it’s going to be very difficult to rank for a keyword like that, especially when you’re up against e-commerce giants like Amazon. ‘Buy books online’ might have lower search volume, but it’s far more relevant to your offering.